Gucci Rush by Gucci Perfume. Gucci Rush is an exciting, worldly fragrance for adventurous women. Released by Gucci in 1999 and developed by Michel Almairac, this scent’s aroma was inspired by love at first sight. Impulsive and irresistible, it blends exotic notes of South African freesia, madras jasmine, coriander seeds and damascena rose. Classified as a sharp, oriental and woody fragrance, Gucci Rush complements all of your daily activities. Use it to feel like you are on top of the world. It comes packaged in a distinctive, red box-shaped perfume bottle.